Through his global work in Human Resources, Matt observed that "wellbeing" often existed outside the core HR function in the corporate world. The expertise in this area was frequently scattered among various business stakeholders, and lacked a cohesive approach. 

Matt envisions a future where wellbeing becomes a formalised profession. It starts with forward-thinking leaders and founders who adopt a Life 2 mindset, placing wellbeing at the heart of their initiatives. 

These leaders will incorporate Chief Wellbeing Officers as integral members of their executive teams. In these new-age companies, wellbeing specialists will play a crucial role in fostering sustainable and wellbeing-oriented corporate cultures. 

New-age talent will ‘vote with their feet’, choosing companies that prioritise work-life balance, and align with their values and aspirations. Matt believes the Parihoa Network will be at the forefront of this movement, leading the way in creating workplaces where wellbeing is central.